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Brand Story
Material Supporting Demander in the Wine Industry
The wine company is an enterprise focusing on high-end white wine production and sales. It customized 100,000 tool bags this time for wine bottle storage (matching ceramic wine bottles) and material distribution at offline tasting events. As a high-end wine brand, it has clear requirements for the adaptability (fitting wine bottle size), aesthetics (matching ceramic color), and practicality (durability and portability) of the tool bags, requiring professional customization services to support brand scene implementation.
Brand Goals
Enhance Product Supporting Experience with Custom Tool Bags
Customize 100,000 tool bags suitable for ceramic wine bottles to meet wine bottle storage and brand display needs. To align with the new product launch schedule, production must be completed within a limited period. Meanwhile, color and size optimization are needed to improve user experience and add value to the brand.
Challenges Faced
- No benchmark design: The client only provided size and ideas, with no existing samples or drawings, requiring original design and first sampling from scratch.
- Need for sampling optimization: The first sample needed adjustments in size adaptability and structural rationality, requiring multiple sampling iterations.
- Special color matching requirements: Fabric and auxiliary material colors must be customized according to the exclusive color of ceramic wine bottles to ensure visual consistency.
- Production schedule pressure: Custom fabric has a long lead time, and bad weather caused material delays, hindering production plans.
- Delivery rhythm control: Need to avoid affecting new product launch under delay risks, requiring flexible adjustment of delivery plans.
Solutions
Original design and sampling iteration: A design + craftsmanship team was established to draw the first version of the drawing based on the client's size and needs, and complete the first sample within 48 hours. Regarding issues such as "tightness of wine bottle insertion" and "hand strap load-bearing", the structure was optimized through 4 samplings (e.g., adjusting opening size, reinforcing stitches), and the mass production plan was finally confirmed.
Exclusive color customization: Extract the color value of ceramic wine bottles, collaborate with fabric suppliers to customize fabrics of the same color system, and produce 3 sets of color samples for client confirmation to ensure visual adaptation between tool bags and wine bottles.
Flexible production scheduling: Lock in fabric supplier capacity in advance to shorten the custom cycle; after bad weather caused material delays, immediately communicate a batched delivery plan with the client (30% + 30% + 40% in 3 batches), and deploy the production team to work overtime to shorten the single-batch production cycle.
🚩About the Client
The wine company focuses on high-end white wine market, with "quality + culture" as its core competitiveness. Supporting materials for new product launches need to reflect the brand tone. It has high requirements for suppliers' design capabilities, emergency response, and long-term cooperation potential, focusing on the fit between "customization services and brand value".
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric product enterprise integrating R&D, design, production, and sales, with 31 years of customization experience. Relying on design teams, stable supply chains, and flexible production capabilities, it can undertake personalized needs such as "customization without drawings" and "special color matching". It responds to emergencies through rapid sampling and flexible scheduling, providing customization solutions for wine, energy, and other industries.👋Summary
The success stems from "design capability from scratch", "executive power for flexibility", and "long-term value thinking": solving the problem of no benchmark through original design and sampling iteration, meeting brand tone with color customization, resolving schedule risks with batched delivery, and finally winning repurchase with quality. This confirms that in customization services, "proactivity in problem-solving" and "establishment of long-term trust" are core competitiveness.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
From no drawings to the final product, Gahumi solved all adaptation issues with 4 samplings, and the color matched the ceramic wine bottles perfectly. They even delivered in batches despite bad weather, without delaying the new product launch. We will definitely continue to cooperate in 2025, and even purchase hats through them.
FOR CUSTOM YOUR BRAND
